Art Direction

Providing creative leadership in art direction, visual design & storytelling, brand strategy, and creative consulting that consistently surpasses the most ambitious organizational creative goals.

 

ART DIRECTION

My expertise is marrying marketing objectives with compelling visual identity to create excellent deliverables and processes that excite and activate.

 

INTEGRATED CAMPAIGNS

With art direction and design leadership, I help organizations create iconic fundraising, awareness, and partnership marketing campaigns across events, social media platforms, websites, print publications, and signage.

Project Highlight:
11 Days of Impact Campaign

Served as lead designer for Operation Homefront’s 11 Days of Impact campaign, which culminates on Veterans Day. Deliverables included social media and web graphics, USA Today print ads, and digital billboard in NYC’s Times Square.

Operation Homefront was named a 2024 PR NEWS Digital Awards winner in the Fundraising Campaign category for this campaign, which was designed to ensure that military families are supported in their time of need. The campaign raised awareness about Operation Homefront resources and programs that support military families, celebrated the organization's corporate partners, and raised nearly $900,000 during the timeframe.

 

GRANT PROPOSALS
& IMPACT REPORTS

I help organizations transform basic documents into professional proposals and reports to leave an impression that keeps the funds coming. Experienced in leading creative for and crafting effective grant proposals, partner impact reports, and program collateral.

BRAND LOGO & VISUAL IDENTITY

I lead creative on visual branding and identity development for organizations refreshing or developing a new logo and visual identity system.

Collaborating with missional organizations and creatives through:

  • Art Direction

  • Expert Graphic Design

  • Visual Branding + Identity Development

  • Integrated Brand Strategy

  • Marketing + Fundraising Campaigns

  • Visual Storytelling

  • Premium Publication Design

    Also, check out my services for photography and publication design.